This is typically a few days prior to appointment itself. The best time to send your Pre-Listing Packet to your prospective seller is after you’ve had an initial consultation on the phone with them and have scheduled your appointment. Since most people do not provide their sellers with a marketing plan, you are 'ethically sabotaging” the competition by raising the client’s expectations. This tool is extremely effective at making us stand out, communicate our value proposition, and set the expectation that anyone they meet with should provide them with a similar plan. In this case, we’re asking them to checkout our property marketing plan. Since people often scan emails looking for what’s most important, we want to summarize the one thing we want them to do or take away from our email. The final section of the Pre-Listing Packet is the P.S. By having the client say “yes” to the small requests, you’re creating micro conversions leading up to the big request, which is to sign the paperwork so you can get to work on selling their home. The “Assumptive Close” assumes the they are already our client and communicates with them in a manner that assumes you’re working together. In addition to using the “time spent” concept, where they both a time and emotional investment on our behalf, this section of the Pre-Listing Packet uses the 'Assumptive Close” principle from sales. Set expectations, benefits and advantages of working with you right from the start! This helps you set yourself apart from other agents and prevents prospects from falling through the cracks. Sets expectations on your communications & client experience.īy providing prospects with this resource they now know all the services you’ll provide as well as the advantages of being your client.

Makes specific offers of help and programs available. Shows the advantages of working with you. Provides useful tips & expert advice to buyers and sellers. Our Client Welcome Kit does the following: Treating a prospect like a client shows them your level of expertise and begins building trust before you even step foot in the door for the listing appointment. In this section we link to our Client Welcome Kit, which is a document that shows new clients everything they need to know about working with us and all the service we are available to provide. The third section of the Pre-Listing Packet is Client On-boarding.

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